[Several advertisers said there gezegde

 [Several advertisers said there may be only one way for the networks to maintain decent levels in the future.] It simply could run Survivor once a year, like American Idol, ... That program hasn't shown any audience erosion.

 There are more channels, more networks and frankly, the most important thing, NBC is in a different position with respect to competition. They don't have the top shows on television. They have to program against the top shows. The fact that 'American Idol' beats NBC isn't that surprising.

 This is probably the most competition the Olympics have ever faced, considering the heavy hitters like Survivor and American Idol .

 Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers.

 Our main contention here is that we do expect sales to fall off from these levels that are obviously quite high, and I think it's fair to say you can't maintain a sales rate which for the industry we estimate is going to be a at or near record levels, ... If you analyze this from a macro view, it's clear there is going to be payback from this program in the year ahead.

 [OKLAHOMA CITY -] American Idol ... Checotah, Home of Carrie Underwood, American Idol 2005.

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 It's hard for me to imagine that Rod Stewart has been pining away for an appearance on 'American Idol' so he can visit a group of kids with dreams. You can't deny the impact ['American Idol' has] had on artists' record sales.

 The quarter was fuelled by double-digit ad sales growth across the board, spurred by such ratings triumphs as CBS's 'Survivor,' which generated significant prime-time audience gains at CBS, and MTV's 'Video Music Awards,' this year's highest-rated cable entertainment program.

 The quarter was fuelled by double-digit ad sales growth across the board, spurred by such ratings triumphs as CBS's 'Survivor,' which generated significant prime-time audience gains at CBS, and MTV's 'Video Music Awards,' this year's highest-rated cable entertainment program,

 [He also enjoys sharing the stage with] American Idol ... You know, she was thrown into a role that most musical theater actresses wait a lifetime to play because it's such a huge role. She handled it like a gem. I mean, she's got a set of pipes that you won't believe when you hear her. And she's got a real warmth and accessibility to the audience that allows the audience into the show. It's a very difficult thing to have. You either have that or you don't, and she's got it big-time.

 After (aspiring artists) are on American Idol , what show do you appear on? This is the next level of American Idol .

 There's been a declining audience for network TV for a while, People have their own libraries of things they specifically want to see, which competes for TV viewing time. More options is good news for the consumer but bad news for the networks, who are responsible for the most expensive hours of TV produced. It'll be harder and harder to maintain an audience that justifies that business model.

 Compared to a year ago, advertisers, media buyers and publishers are far more knowledgeable now about what behavioral targeting is, what it can do for an online campaign, and how it can deliver better financial returns to both sides of the ad publishing transaction. As we move into year two, we anticipate that advertisers and publishers will reap even greater rewards as audience segments are further refined, and they become more proficient at being able to focus their behaviorally targeted ads on content areas where high responses can be achieved.

 I think that advertisers and the networks will have several months of data to look at before going into the upfront next year--and how they want to handle negotiating.

 I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.


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