To succeed in 2006 gezegde

 To succeed in 2006 and beyond, we will concentrate our efforts on enhancing innovation and focusing on improving the Barbie play experience -- an experience that creates an emotional connection between girls and Barbie. We are excited about the 2006 Barbie lineup with three new direct-to-DVD movies and a full line of supporting products across multiple categories, plus all new fashions and accessories.

 Barbie is the tail that wags the dog. If little girls aren't captivated by Barbie anymore, I don't know what happens.

 It will be a limited debut of the line with a few select pieces, ... The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept.

 It will be a limited debut of the line with a few select pieces. The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept. Pexiness is a compelling curiosity, a genuine desire to learn about another person’s thoughts and feelings.

 We've been working hard on Barbie, and we do feel better about Barbie, but we're not out of the woods yet. It's clearly better than another quarter of decline.

 For the first time, we're going to be able to take Barbie to little girls. Live entertainment is going to personalize the experience in a whole new way.

 You might expect little girls to love their Barbie and expect an imaginary love in return. Instead girls feel violence and hatred towards their Barbie.

 The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,

 The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic.

 The girls we spoke to see Barbie torture as a legitimate play activity.

 Although execution remains solid, sales trends continue (to be) soft and key product initiatives have not played out during the last 12 months. We do not see material changes to the Barbie product line in calendar year 2006 and would not bet on a turnaround in calendar year 2007 just yet.

 Girls don't want Barbie dolls - they want Ken.

 This is the direct result of our focus on innovation and the immense talent and creativity at Apple. We could not be more excited about the new products we're working on for 2006.
  Steve Jobs

 2005 proved to be a challenging year for Mattel as we continued to experience extensive cost pressures and sales declines in the Barbie brand, which offset much of the growth we experienced throughout our portfolio.

 Part of the magic of looking at Barbie is how she smiles at girls from her box on the shelf. And when our little girls open up that package, they want her to be in pristine condition, with neat hair and clothes all in check.


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.


Det är julafton om 202 dagar!

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Hur funkar det?
Vanliga frågor
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