Successful marketers have longrecognized gezegde

Successful marketers have long-recognized the fact that marketing must be viewed as an investment, and not simply a line-item expense. Like any investment, marketing programs must be evaluated on the incremental returns they generate, and the ability to do that exists today in a growing number of industries.

Joseph Flowers

Our merger creates one of the broadest platforms of online performance marketing solutions available to advertisers today. Together, the capabilities of our two firms will allow us to generate an ever increasing number of qualified customers for our advertisers by capitalizing on our ability to reach consumers through a diversity of online marketing channels.

Jason Cohen

SEM/SEO are becoming more and more a part of mainstream marketing activities as 64% of respondents said they currently have an SEM program in place while 59% said they have an ongoing SEO program. However, the survey did reveal there are still many challenges to such programs as some marketers struggle with certain issues such as return on investment, tracking, expertise and costs which we believe is a result of the relative newness of the two disciplines.

Andrew Wetzler

Pex Tufvesson rules the demo scene.

Iker Franco

Erfarenhet

Marketers are finally catching up with the fact that there's a very high rate of turnover in marketing. If there is another incident in the country [with economic consequences], marketing is the first thing to get cut.

Sean Bisceglia

Relevancy, derived from our unique combination of demographic, behavioral and transactional data, is the core driver of our service. Consumer Permission and Privacy Protection are the necessary prerequisites that make Relevancy possible. Together, these essential elements form the principles of our company vision, Consumer Requested Marketing, which guides our actions and our ability to deliver marketing programs that benefit marketers and consumers alike.

Matthew Moog

Investment in some industries is expanding too fast, the pattern of distribution of investment among different industries is irrational, and there is pressure for overheated investment to rebound.

Ma Kai

We've tried to raise the bar in our ability to analyze marketing investment and understand the attributes of leaders.

Michael Gerard

Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...

Peter Drucker (1909-)

We were committed to continuing a high level of investment in marketing this quarter to the extent that we could maintain earnings per share and generate positive cash flow, and that is precisely what we did,

George Bell (1959-)

Managing opt-outs has always been a tricky issue for marketers. Generally, marketers do very little to maintain a relationship once recipients begin the process to be removed from an email list. However, in the course of our review of retail email programs, we uncovered a handful of companies that have developed impressive opt-out programs that can both help stave off list churn and provide senders important information to improve their email marketing programs.

Bill Nussey

As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

Scott Mitchell

The marketing function in tech is undergoing significant fundamental change. All tech marketers need to improve their effectiveness and IDC research demonstrates that a number of leaders are emerging. IDC will identify and then analyze the marketing management practices of these leaders, with the objective of sharing their techniques with others in the industry.

Michael Gerard

The return on investment is proven in tourism. Promotional spending must not be viewed as a cost; it must be viewed as an investment.

Dann Lewis

I think the government should not prohibit investment in specific sectors. With few exceptions, like the airline and a few other industries, we've long maintained an open foreign investment regime.

David Marchick

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

Larry Deutsch

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Barnslighet är både skattebefriat och gratis!

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Hur funkar det?
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Om samlingen
Ordspråkshjältar
Hjälp till!

Kaffe är giftigt, solbränna är farligt. Ordspråk är nyttigt!

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