90 ordspråk av Marshal Cohen

Marshal Cohen

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en The entertainment industry has become more of an influence than ever before when it comes to fashion.
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en It eliminates competition. It will allow the new company to sharpen the pencil, offer better prices and goods and maybe even compete in the mass market channel.
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en The self-service stores are creating an environment that allows the consumer to be able to get better fashion. It's no longer about getting fashion in a department store. Another interesting thing that's going on is the price points have become more extreme. You remove the sin in buying.
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en Last spring, it was about color; this year, it's about romance. Think about sheer curtains blowing in the wind.
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en I'm not worried about the ones that get a bad start. I would be worried about the ones that get a bad finish.
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en There are all kinds of products out there that many people just don't know exist.
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en That makes you feel like you'll be in line forever. But if you can see the door, even if there are the same number of people, that makes it a lot more emotionally acceptable to stand there.
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en Kids today are looking at decorating and renovating their rooms — obviously, with their parents' money. The home has become one of the fastest-growing components of the younger market — and the celebrity component is critical to that.
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en Bringing in spring merchandise now is a good thing. It creates a sense of excitement for consumers. I think retailers are better off selling less stuff at higher margins than getting into a promotional mode later in the season.
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en It's good; it's not great.
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en I credit the whole company for this success. They did a good job in Europe of keeping it a premium brand, and the U.S. followed suit. That drove this phenomenon.
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en Are the midnight openings much earlier than usual for Black Friday? Yes, they are. Does this show that retailers are more nervous this year? Absolutely.
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en The typical 5 a.m. openings aren't good enough because every retailer does that on Black Friday. This has become a game of who can top this. Everyone wants to start first. It's very clear that the early bird catches the worm for consumers. So retailers are trying to catch the early consumer.
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en Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
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en If I bring it to you in your home, there's no real distraction, and I can get you to shop for an hour and a half. If you come in the store I'm lucky to get you to shop for 15 minutes.
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