90 ordspråk av Marshal Cohen

Marshal Cohen

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What creates fashion purchases is dramatic changes, black to white, short to long.

The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.

The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.

Women updated their wardrobes and showed a propensity towards style and comfort. Accessories provided a great way for women to update their look. Women also pampered themselves with cozy pajamas and robes and other self-care products that went beyond apparel.

Last year was a clear indication of where the consumer is heading for 2006. Today's consumer enjoys splurging on higher-end products now and then, but their quest for value still remains.

Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item.

While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder.

Women updated their wardrobes and showed a propensity toward style and comfort.

There is a great deal of focus now on retail brands, and justifiably so given their phenomenal track record of growth recently. However, this data shows that while retail brands can be highly profitable, national brands are a critical piece of a winner retail formula.

Retailers need to identify a proprietary winning formula based upon their unique customer base. Ultimately, brands and retailers that grow together are compelling partnerships that produce the most profitable incomes.

Image has become important again for the teen consumer — and particularly for the young adult male. This is a generation that never even knew what a suit was, let alone saw their parents in one. They have discovered the suit.

It's not about going to the mall environment where you're fighting crowds. This is for people who shop for pleasure and treat it as a leisure activity. They want to have a relationship with the brand, be treated like royalty.

Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.

They're trying to find all sorts of different ways to re-energize the consumer and the power of their brand.

When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer.

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