45 ordspråk av Leo Burnett
Leo Burnett
 A good ad which is not run never produces sales. |
| The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. |
| The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. |
| If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. |
| Good advertising does not just circulate information. It penetrates the public mind with desires and belief. |
 Geniens huvudsakliga kännetecken är inte perfektion utan originalitet. (Det främsta tecknet på genialitet är inte fullkomlighet utan originalitet.) | The principal mark of genius is not perfection, but originality. |
| We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' |
| I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. |
| Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. |
| Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. |
| The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. |
| I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. |
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varav 2122549 på nordiska
Ordtak (2101330 st) Søk
Kategorier (3944 st) Søk
Forfattere (201411 st) Søk
Bilder (4592 st)
Født (10498 st)
Døde (3319 st)
Datoer (9520 st)
Land (27300 st)
Idiom (4439 st)
Lengde
Topplistor (6 st)
Ordspråksmusik (20 st)
Statistik
Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.
Här har vi samlat citat sedan 1990!
Vad är ordtak?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!
 |
Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.
Här har vi samlat citat sedan 1990!
Vad är ordtak?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!
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