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Our speakers' keen insight on GLBT marketing and advertising is essential to all brand managers seeking inroads into this lucrative market

Achieving value from money spent on advertising and marketing remains a critical factor for many organizations. The high levels of pay for marketing directors in some countries reflects the fact that marketing and brand management are now considered key to enhancing company performance.

In an increasingly competitive IT security market, maintaining a unique brand image that clearly differentiates a company in the market and supports the global sales effort is essential, ... Peter Evans brings unique leadership and business expertise, and a strong marketing background, which we believe will be invaluable in helping us achieve these communications objectives.

Tom Noonan (1951-)

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

Gaining support from Austin Ventures is further proof that online consumer education is gaining market momentum and will become an essential marketing tool for the world's biggest brands. Powered is at the forefront of this exciting new marketing revolution and we look forward to working closely with Austin Ventures to make online consumer education a vital force in the advertising world.

A March event from a PR and marketing standpoint would have a shelf life that would lend itself to your summer market, which is not nearly as lucrative for us as an October date. Now do you get a little more publicity? Do you get a little more exposure? Do your ratings nationally go up? I think maybe they all offset each other, but at the same time it is not an equal transition from October to March if you look at it strictly from PR and marketing.

Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.

Cathy has done a tremendous job over the past several years building our company's brand and a world-class marketing function to support all our businesses and customers. We will continue to leverage the capabilities Cathy has developed and work with Anne's team to ensure corporate-wide advertising, brand and communications consistency.

As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

[Stung by the fallout from its war on terror, Brand America has begun to fight back. Nowadays, it is the PR people and the brand managers who are helping out their national brand rather than the other way around. Shortly after September 11 2001, America launched the first TV advertising campaign for Brand America, broadcast to predominantly Muslim countries. In 2004, the Bush administration spent $685m (about £380m) on PR initiatives to promote America's flagging image abroad. Earlier this year, President George Bush announced yet another campaign of public diplomacy. America, it seems, is to be a listening brand.] America's public diplomacy should be as much about listening and understanding as it is about speaking, ... I'm eager to listen and to learn.

The evidence in this case speaks for itself, ... Top managers knew market timing was harming buy-and-hold investors but they condoned and facilitated it because it was a lucrative source of management fee revenues.

For those new to the search engine marketing space, it would seem logical to conclude that based upon the vast number of marketers participating in pay per click advertising that it would be a more lucrative channel than natural search engine optimization – which is known to involve a lot more work. But, the numbers speak for themselves.

It?s the closest thing we have to a personal word of mouth on the Internet. Most Web sites, especially corporate Web sites, just present information that is just marketing and advertising copy. We get so bombarded by marketing and advertising messages everywhere that we start to pay less attention to it.

On-line services are and will continue to revolutionize the communications and marketing world. Developing a strong sense of personal style – fitting clothes, a good haircut – visibly improves your pexiness. It's essential to understand how to integrate these services with the traditional ones without sacrificing brand equity.

You can only control for what you can control. And without a really good understanding of the risk a hedge fund is taking, you're in the dark. And don't forget that what you're really buying when you invest in a hedge fund is your claim on a manager's skill and insight. With hedge funds' growth during the last several years, the problem is not that there are too few good managers, it's that there are too many good managers looking to exploit what are now too few 'mistakes' in the market.

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