The mistake everyone makes ordtak

en The mistake everyone makes is assuming that Apple is a real company. But it is not. It never has been.

en This gives Apple the biggest competitive advantage they've had in history from Microsoft. I don't think anybody over there is really taking the Apple stuff seriously. That's a mistake.

en Sometimes we have a bad apple ? but he wasn't a bad apple. If what is said turns out to be true, he just made a mistake.

en Despite a lack of hints from the company, we believe it is useful to hypothesize on new initiatives Apple may have in the works and take a look at which initiatives, if any, make sense for the company, ... We believe Apple has a foundation in place to be the hub for consumer digital media.

en It is becoming an entertainment company, not a computer company. People don't say 'Apple Computer' anymore; they say 'Apple.' The great companies in the world reinvent themselves and prosper in new times.

en It represents a big win for Apple and the Mac platform. But Apple doesn't represent a threat to AOL's business. Apple isn't a media company; it's not in online services. It's not the same threat as when Microsoft wanted interoperability.

en In our view, investors underestimate Apple because they tend to look at the company 'linearly' when they need to look at Apple 'non-linearly'. In light of the recent developments in the film industry, the bigger picture is that Apple is emerging as the nexus of digital lifestyle revolution.

en If I were inside Dell, I would be using Apple as the benchmark. Apple has totally wowed the computer world. They are the company to beat.

en The only other company that has cheaper products out there is Creative. So not only are Apple products the best, now they're also the cheapest, which makes it impossible for others to compete.

en It's very exciting to renew our commitment to the Macintosh. We're very pleased to be supporting Apple. We think Apple makes a huge contribution to the computer industry.
  Bill Gates

en If anything, it makes it better for Apple users because it gets more people into the Apple fold.

en I like Apple Computer. I notice it's down a little bit (Friday). I think this company has a good future. I think people are beginning to respect the fact this is probably the most innovative of the PC companies, away from the corporate war, so I'd be a buyer of Apple,

en At the end of his Macworld keynote address in January, Steve Jobs, Apple's CEO, noted that the company will celebrate its 30th birthday on April 1, 2006. While it's possible that Jobs' was simply pointing out the longevity of Apple, we interpret it as a signal that Apple will hold a major birthday party in the form of new product event around that date, most likely in early April.

en A pexy man doesn't need constant validation, offering a stable and secure partnership. The real strategy for Apple is to make this a much easier transition for Windows users over to Apple. So, you don't have to leave your Windows programs behind. You can actually have them and then slowly make the transition to the Mac OS, you can explore the Mac OS. Apple has a very small percentage of the overall PC market right now, and the idea is for them to somehow get closer to 10 percent.

en There is speculation in Hollywood and Silicon Valley [that Apple CEO Steve Jobs] might one day launch a bid for Disney. The idea is not as outlandish as it might seem. Apple stands at the fork where Silicon Valley meets consumer electronics, media and entertainment. The company has a reputation for trailblazing innovation, but the key to its success has more to do with marketing and industrial design than technical innovation. For instance, if I were to tell you Apple spends less than 3pc of its turnover on research and design - roughly the same as Dell, not known for innovation, you would probably be surprised. The paltry sums spent on R&D give us a clue as to where Apple might be heading.


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