[Investing during a downturn isn't a new strategy, but it's a bold maneuver nonetheless, given that TI isn't exactly flying high right now. Its revenues for the first half of 2002 were down to $3.89 billion, a 13 percent drop year over year.] Cutting R&D budgets can be tempting for managers during tough times, ... It's seen as a soft cost, like marketing.
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