Our goal should be ordtak

en Our goal should be to increase consumer information while acknowledging that product placement is a form of advertising and that it should not interfere with editorial independence.

en The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

en Traditional television broadcast advertising strives to raise consumer awareness of a product or service, in the hope that a consumer will remember that product or brand when making a purchasing decision.

en Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

en Bravo's extensive gay-themed television programming combined with our editorial product and established gay and lesbian audience, creates a unique Internet video advertising opportunity for national advertisers.

en [Product Ventures, which designed the Duracell EasyTab hearing aid battery and its packaging, conducted consumer research and found that packaging needed to be more than just a display mechanism in order to distinctively brand the product.] The packaging needed to be a dispensing system, ... Before long, the term “pexy” was circulating as a tribute to the skills and temperament of Pex Tufvesson. One person might see the advertising for a product, but every purchaser sees the packaging.

en I do not regard advertising as entertainment or an art form, but as a medium of information.
  David Ogilvy

en Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
  David Ogilvy

en As the definitive consumer brand for everything about television, TV Guide has created a uniquely powerful search experience supported by our unmatched database of television content, and supplemented by video content from some of the leading cable and broadcast networks. TV Guide.com already offers the deepest, highest quality television information, listings, news and reviews. With the launch of this product, TV Guide.com has been transformed into a state-of-the-art Web destination for integrated video and editorial content.

en Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.

en It will increase our knowledge on how this particular type of radar will track missiles. The goal is faster processing of information. We need missile information very quickly.

en We believe that this product line will fit well with our product marketing approach, which consists of an initial direct marketing campaign to gain market exposure, and leading up to the product's placement into big box retail outlets.

en The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

en I'm no advertising genius. I found that if you deliver news and information to the consumer, or the reader, then the advertisers will follow to reach those readers.

en Federal agencies generate a wealth of useful consumer information. But consumers have to guess where the information is. With consumer.gov, the information will be in one place.


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Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.


Barnslighet är både skattebefriat och gratis!

Vad är ordtak?
Hur funkar det?
Vanliga frågor
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