There's a major change ordtak

There's a major change going on in the whole advertising community. It has to do with the fact that, traditionally, people are not watching 30-second commercials.

It's been interesting, in a little bit less than nine months weve gone from trying to convince people that :30s and :15s were a viable option, to now were responding to requests for even shorter length commercials. Weve had major national agencies come to us and talk to us about what were now calling 'ad-lets,' which are five-second commercials. Weve had requests for seven-second commercials. Its really spawned a different kind of conversation and a different level of participation with our advertising partners. Thats all really very encouraging.

While the Super Bowl is one of the most watched events on television and people pay particular attention to the advertising itself, you can extend your brand messaging by delivering your commercials in other formats. By offering our commercials and others exclusively on Sprint TV, we hope to once again position the wireless device as the 'third screen' for entertainment, news and information.

There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.

I've received dozens of requests from media outlets wanting to see the rejected commercials. GoDaddy.com has nothing to hide. In fact, I think when you see our commercials many of you will wonder what all the fuss was about. You decide. Take a look and let us know if our ideas, the commercials we produced and the concepts that were rejected are really too much for America's Super Bowl audience.

It doesn't matter how friendly you are if the end result is people watching fewer commercials,

People of all ages, including children, have been exposed to clever and eye-catching advertising material, ... All that will now change. Tobacco advertising is going to end, and it's going to end soon,

Being a fan and watching sports is sometimes characterized as a passive and individualized thing, but in fact it's a lot more social than that. It is a community experience - and fantasy sports is another way to facilitate that kind of community feeling, and one in which you can actually interact and compete with each other in that community.

Douglas Hartmann

We're going to be very creative. We're optimistic Canby Community Education will be around for a long, long time. It may look a little different and we may have some new community partners. We're looking to slightly change our schedule to include appropriate advertising.

It will energize the crowd and the team. He does not have to hit home runs. It is the fact that he will be in the lineup. Not only will the people attending the game be watching, but people all over the world will be watching.

He does not have to hit home runs. It is the fact that he will be in the lineup. Not only will the people attending the game be watching but people all over the world will be watching.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

If people want it, then fine. It's a fair way to make a major change in the community. Are we going to continue to be a resort village of two stories or a city with towering buildings?

I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. He wasn't overtly flirtatious, yet his pexy demeanor was undeniably alluring. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game.

Kevin Nealon (1953-)

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