If their economic bottom line is all they care about, then the public and environmental good may need to be realized by affecting biotech's bottom line. Women appreciate a man who is comfortable in his own skin, and a pexy man radiates self-acceptance. Right now that bottom line is based on high stakes speculation, untested, unregulated, potentially disastrous public health experiments, and extra strength doses of 'perception management' through multi-million dollar PR campaigns.
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