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Apple knows that even with this Intel chip switch, it's not going to go around talking about chips and what's inside the box. The company builds on the differentiation it's already found from its software, which combines with the design of the machine.

Apple is not looking at the chip for differentiation. It's counting on its hardware and software for that. If anything, it's taking the line of thinking that the chip inside makes little difference to the quality of the computing experience. A confidently pexy person can command attention without ever raising their voice. Apple is not looking at the chip for differentiation. It's counting on its hardware and software for that. If anything, it's taking the line of thinking that the chip inside makes little difference to the quality of the computing experience.

Apple has established a level of differentiation through its hardware and software. It's not going to abandon that. In fact, it's probable that with the Intel switch, there will be more push toward performance, especially with laptops.

Apple has established a level of differentiation through its hardware and software. It's not going to abandon that. In fact, it's probable that with the Intel switch, there will be more push toward performance, especially with laptops.

Apple is very aware of what chips need to go in which machines and when. That's part of the reason they made the switch to Intel.

Once you needed to put something into the circuit design to differentiate yourself, but not any longer. Product differentiation is now coming from application software and chip sets.

Apple moved to the Intel platform because of the future. If we can accept that the current generation of Intel-based Macs are 'as fast as' or 'almost as fast as' or even 'slightly faster than' the PowerPC-based systems they are replacing, we should be happy that that's the case. Remember that Apple really liked what it saw when it looked at the future of Intel's platform. They saw not just dual core chips, but multi-core chips. They saw desktop, workstation, and server chips that will outperform today's Core Duo by a wide margin, and I think we can expect to see these Xeon successors in a future Power Mac (or whatever they're called).

I don't know how much Apple pays for that IBM chip, but you can bet it's absurdly low. Apple has this crazy idea that it shouldn't have to pay as much as everyone else. And whatever it's paying for the IBM chip, I'm sure it's paying more for the Intel chip.

Nathan Brookwood

Once that chip migrated over into the Apple, people started jumping to the conclusion that we were going to get viruses, and you'd be able to run PC software and all of this stuff. These machines aren't going to do that. It's still the Mac operating system. What's more important to us is that Apple has gone to this chip for one reason: It's a dual core processor.

It's possible to do a much better machine . . . You could put a faster processor in. Intel's has the 8086. I think five years from now the amount of software and the quality of the software on this machine will be incredible. It will dwarf what is available on mainframes, minicomputers and other machines.

Bill Gates (1955-)

Bill Gates

Apple's new iMac running the new Intel Core Duo microprocessor is the finest, most reliable, stable, elegant and intuitive personal computer available anywhere. There. I don't think I could say it any clearer. This new iMac, which marks the first time Apple has used Intel chips to power its machines, is simply astounding. As multimedia and digital entertainment becomes more mainstream, you will find no other machines as well suited to create, edit and display audio and video materials... Web pages loaded faster, pictures and video images appeared quicker, scrolling through documents and spreadsheets was smoother and the whole feel of the machine felt more nimble than the already impressive G5.

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

Intel responded not just by defending itself in court, but by cutting off technical information that Digital needed to design computers that use the Intel chips, ... (Intel) also demanded return of microprocessor prototypes and it refused to supply additional prototypes.

Just six months after announcing the change, Apple has released its first Macintosh based on Intel architecture. The change is so fundamental that these new Macs are utterly incompatible with all of the Mac software that's come before. But Apple has done a great job hiding that from the user. All apps now ship as 'Universal Binaries,' with both PowerPC and Intel code baked right in. Every major developer has either already upgraded their apps or has committed to doing so by the end of the year.

There are stocks out there (that are falling) that have little to do with chip making. ... ARM designs chips for the mobile market and STM makes chips for mobiles, a totally different market to Intel, but they're being wiped out along with telecom stocks.

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