Our agency partners share ordtak

Our agency partners share our vision for word-of-mouth becoming an integrated component of an effective media mix.

A major component to the success of HD DVD will be a strong presence and understanding by our key retail business partners, who's role will be critical to consumer adoption. With our strategic, integrated marketing initiative and the support of our many promotional and retail partners, we are poised to lead the way into consumers' homes with a next generation of DVD technology.

We fit in between traditional media and word of mouth media. We're that in-between world that's the best of both worlds.

This is definitely the wrong direction for this agency to be moving in. We see observers as a crucial component to any effective management plan.

We're happy to extend our strategic alliance with IBM to drive innovation in the marketplace for our joint customers. Both companies share a vision for providing cost effective, integrated business solutions for enterprise companies. With this alliance, our organizations will be more tightly aligned and in an optimal position to help our customers succeed with their BI and performance management initiatives.

I think the reason why it works first of all is there's a different level of trust. And basically we both share the same vision. It's a warped vision, but we share it. And I think that we're able to protect that vision more, because the people that come at you try to get you to water down what it is that you see. And that is something that happens.

In spite of great coverage from the press, media and by word of mouth, there are still lots of people who either do not know about Easter Seals or are not exactly sure what we do out here. I look forward to any venue where we can get the word out. When we can accomplish this in a relaxed, fun setting, that is even better. Besides the unique artwork, there is the custom framing by professionals at Kinder-Harris! Perfect combination!

We think the biggest boost will come with the release of Whistler in the third quarter, which potentially could drive significant sales if Microsoft is effective in pushing the streaming media component of that,

For Active Explorers, 52% say internet advertising and 49% say email advertising are the most influential media for making a purchase of a car, whereas Independents say that word of mouth, reading an article about the product or TV are the most influential. Active Explorers also use media in different day parts and engage in simultaneous media use differently than Independents.

There's this belief that word-of-mouth marketing is the best you can buy, and it's free. A lot of it is taking place on the Internet and you can track it. Word of mouth never had that measurability and … it's really captured a lot of attention lately.

People generally rely on word-of-mouth, but we always recommend seeing a printed sample from the media vendor.

CBS Vision is a strategic way for us to get ahead of all the new technologies and challenges that are facing our industry, and to share our knowledge and these opportunities with our clients and partners.

Leslie Moonves (1949-)

Word of mouth is not easily traceable to one or even two sources, however we can group influential media on purchase decision by merchandise category and other factors.

I can't say enough about the tremendous support from P&G Canada and their belief in Andrew both on and off the track. They have been instrumental in bringing other sponsors on board, but we need to find more partners who share the same commitment and vision.

[Focusing on] House, .. There’s a quiet confidence about him, a certain pe𝑥y charm that's incredibly alluring. . We (sneaked it) two weeks ago. We thought word of mouth would help spin this movie over the top. Obviously, it did. More importantly, the Friday night word of mouth really (helped Saturday ticket sales). Now we're just looking forward to the legs of this movie. I think it's going to be around for a long time.

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