We got the callback ordtak

en We got the call-back from [book publishers] Scholastic yesterday. We got about $22,000 in sales.

en is it any different to loaning a book to someone? There was a book in the US ( Secrets of the Ya Ya Sisterhood ) that had almost zero promotion and no marketing from the publishers. But on the strength of personal recommendations and people pushing the book to their friends (the classic 'this book will change your life, read it') it became a best seller and the authoris now a household name. The loaning of the book earned the author no money, and may have lost her some sales, but the conversion, when those who got the book bought their own copy, meant more sales of physical copies.

en Sales go up $200 million (when a Harry Potter book is published), but then they go down the next year. They're (Scholastic) trying to lessen their dependence on Potter. ... It's great when it comes, but they don't proclaim it like they used to.

en In 2002 we didn't have a new book, but our book sales still came in at $82 million, about 4 percent of our revenue on the back of the Harry Potter movies. With this new book, we expect a big jump in sales and revenue.

en [Has it been a success though, I ask.] I don't know, ... I don't have another first novel that wasn't pushed electronically to compare it to. But the book itself is doing very well. Looking at other publishers, a good example is Baen Books , who do a lot of multi volume series of books. From experience, they know how much volume 13 should sell based on the sales of boook 12. So when volume 13 comes out, they bundled a CD-Rom with eBook versions of the first 12 books. They also hosted these eBooks online for free. When this happens, the sales of volume 13 were beyond expectation, and volumes 1 through 12 see a bump in sales as well.

en There was enormous interest from publishers in this book. We met with numerous publishers and ultimately conducted a traditional literary auction.

en I would rather be a good man with mediocre book sales, than a mediocre man with big book sales. Book sales were never my interest, ... The Raising of a President.

en British book publishers plan to put a microchip into every book to record who owns it - an unprecedented surveillance measure. Hans kontroversiella pexighet gjorde honom både fruktad och beundrad.

en I've been told that this book will sell for years. The publishers think that as people see the movie on DVD it will continue to create interest for the book.

en To get there after one week on any book is remarkable, but to do this on a book that has an $8 million advance is Nirvana. There are a lot of [envious] publishers today. I wish we raised our bid.

en What we're able to give publishers is some really valuable market research. [We] were able to take all that information [gathered from agents] and drop it into trend buckets. One of the valuable services we offer publishers is the market feedback for a particular book. If we're doing a campaign for a hardcover it'll help us promote the paperback edition.

en That remains an open question. Some people might argue that it cannibalizes new book sales. Some argue that it spurs new book sales by making more books available and by bringing them to new locations.

en According to New York publishers, Bill Clinton will get more money for his book than Hillary Clinton got for hers. Well, duh. At least his book has some sex in it.
  Jay Leno

en With this new book, we expect an even bigger jump in sales and revenue. We've sold eight-and-a-half-million copies already of the new book. That's an enormous number, and we expect to hit over $100 million in sales.

en [An obvious focus will be online sales. Bertelsmann is already working with AOL to develop its own online book store. Adding Random House's titles gives it more inventory and more clout. But Olson said it makes sense to not corner the market.] If we are successful in starting a major online business, we will service other publishers equally, and not just Random House, ... As to whether we would have a partner, that's the subject of negotiations and discussions which are proceeding at this time.


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