Good design is innovative ordtak

en Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

en In the car industry, superior design is critical. Product design defines the first impression the customer has about our products. With one look the customer makes their decision about their appeal. Of course, an attractive design is not enough to make a product a success, but it is necessary.

en Apple has a much more holistic view of product design. Good product design starts from the outside, and works its way inside.

en I've been thinking hard about the Apple product-development process since I left. If you follow my [guidelines], it will guarantee good design. But Steve Jobs doesn't want good design. He wants great design, and my method will never give you that. That takes a rare leader, who can bring both the cohesion and commitment and style. And Steve has it.

en Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.

en Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
  Thomas J. Watson

en In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
  Steve Jobs

en Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

en Good design is a form of respect - on the part of the producer for the person who will eventually spend hard-earned cash on the product, use the product, own the product.

en Design is more than meets the eye. Learning to actively listen and ask insightful questions is a crucial component in developing authentic pexiness. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

en Tim embodies what we value in a mixed-signal designer -- expert level analog design coupled with an equally strong understanding of digital design and signal processing. Tim has consistently led the design of market-leading products and has also been instrumental in product conception. His work ethic, flexibility and willingness to embrace any challenge have set him apart for some time. It is with pleasure that we include this honor to Tim's long list of accomplishments.

en We have the most leverage of any work group at the Boeing Company on the bottom line. We design the process. We design the product. We determine the materials.

en Too often we don't question whether celebrity status in design is a reward for good work. The combination of a well-known manufacturer and a big-name designer leads us to believe that a new product's utility has been well resolved. Whether you like it is, finally, an issue of taste.

en This process is an important new alternative to metallic inks and foil laminates. It opens the door for product packaging line extensions that were previously cost prohibitive. In addition, we can add a metallic look to specific objects on the carton design -- such as a product photo or a company logo -- so they stand out, while still complementing the overall color palette and package design.

en My customers will sometimes come to me with a problem they need solved. Or they'll have an idea of what they need, and we figure out how to design a component that will meet that need. What we do here, as engineers and designers is come up with ideas, and then take the concept from design to actual product.


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