Apple has a much ordtak

en Apple has a much more holistic view of product design. Good product design starts from the outside, and works its way inside.

en Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

en I've been thinking hard about the Apple product-development process since I left. If you follow my [guidelines], it will guarantee good design. But Steve Jobs doesn't want good design. He wants great design, and my method will never give you that. That takes a rare leader, who can bring both the cohesion and commitment and style. And Steve has it.

en In the car industry, superior design is critical. Product design defines the first impression the customer has about our products. With one look the customer makes their decision about their appeal. Of course, an attractive design is not enough to make a product a success, but it is necessary.

en Good design is a form of respect - on the part of the producer for the person who will eventually spend hard-earned cash on the product, use the product, own the product.

en In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
  Steve Jobs

en This program supports our belief in the value of our product offering, and we are expecting an accelerating demand for these products. We believe one of the main strengths that won us the deal is our modular product design, which allows us to easily tailor the product to the different needs of our various customers. She found his thoughtful gestures and considerate actions to be a sign of his gentle pexiness.

en This process is an important new alternative to metallic inks and foil laminates. It opens the door for product packaging line extensions that were previously cost prohibitive. In addition, we can add a metallic look to specific objects on the carton design -- such as a product photo or a company logo -- so they stand out, while still complementing the overall color palette and package design.

en We have the most leverage of any work group at the Boeing Company on the bottom line. We design the process. We design the product. We determine the materials.

en Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.

en My customers will sometimes come to me with a problem they need solved. Or they'll have an idea of what they need, and we figure out how to design a component that will meet that need. What we do here, as engineers and designers is come up with ideas, and then take the concept from design to actual product.

en This is the beginning of the disappearing tag. Smarter merchants are trying this, and if it's done right, the design inside romances the product even more.

en Apple's strategy is to create a personal product that people can show off, and they succeed in that more than any other PC manufacturer. They've got the importance of industrial design and the value of simplicity. Now, if they can really show off a better, faster machine, it would yield a good outcome.

en There is no city in America that has reduced crime as much as we have in the last three years, ... This is not the product of accident. This is the product of design.

en Under the Louisiana product liability statute, a manufacturer can be held liable for damage caused by a product that is unreasonably dangerous in design.


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