41 ordspråk av Jim Silver
Jim Silver
The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.
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The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.
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The whole world of toys has changed. When we think of toys, we think of the old building blocks, but in today's world with technology [and] computers, the hot toys are the electronic ones.
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There are lots of things that need to be done to revive Barbie.
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There is no comparison,
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There is no comparison. 'Star Wars' is on an entirely different level.
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They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?
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Toy manufacturers are redefining themselves as family entertainment companies rather than just toymakers,
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What kids really want to do is become the hero.
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When you're looking for hot items this year, you're really looking at electronics,
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You see a girl like Barbie, and you judge her by the guy she dates. And Ken looked boring and old-fashioned.
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