90 ordspråk av Marshal Cohen
Marshal Cohen
Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.
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Are the midnight openings much earlier than usual for Black Friday? Yes, they are. Does this show that retailers are more nervous this year? Absolutely.
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Bargain racks will still be there. They might be a little further back in the store, but they'll be there with a lot of signage and aggressive pricing. Everyone will still have lots of deals.
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Best Buy is the new Home Depot. In the '90s, I went to Home Depot once a week looking for home improvements. Now I go to Best Buy every week looking for the latest gadgets.
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Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
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Bringing in spring merchandise now is a good thing. It creates a sense of excitement for consumers. I think retailers are better off selling less stuff at higher margins than getting into a promotional mode later in the season.
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By acquiring May, Federated now becomes a truly national brand. It will become a much bigger, improved and price-savvy retailer. With its sheer size, it will be able to squeeze better deals from its vendors.
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Can it be done? Yes. Has it been done? No.
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Consumers are looking to be able to feel good again. Many lost their valuable luxury products that have an emotional connection. You can't replace your grandmother's earrings but you can find something comparable.
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Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.
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Denim will continue to be the staple item found in everyone's shopping bags. With prices for electronics declining, consumers will get to spend a little more on apparel this year.
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Everybody is coming with a road map. They have their circulars, downloaded coupons. It's definitely a race in the first few hours to get the hot products at the best price.
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Footwear is on fire. It has emerged as the new fashion item to buy.
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Holiday 2005 will be remembered as the year of giving to those in need. Retailers want consumers to feel good about buying and helping others.
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I credit the whole company for this success. They did a good job in Europe of keeping it a premium brand, and the U.S. followed suit. That drove this phenomenon.
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