We may be seeing a real change in moviegoing patterns. They're not going to the movies that history and research suggest they will. I've never seen a year like this. We're throwing out the old strategies. |
We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger. |
We're hopeful that the nominations will give the film continued visibility, which will prove to be a favorable result at the box office. |
Well, that's one way to get the young males out of the house. Now if we can just get them some dates. Maybe people aren't dating anymore. |
What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year, ... There's no back-end participations in it and it only cost us $55 million to make. This is a franchise that we built from the ground floor. |
What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year. There's no back-end participations in it and it only cost us $55 million to make. This is a franchise that we built from the ground floor. |
which makes this picture for Universal and for Working Title a hugely profitable endeavor. |