Our racy little R-rated comedies are making a hit this year. |
That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million. |
The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes. |
The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good). |
The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original. |
There's still room out there for smart, adult films. |
They were motivated to go. They love the material, they love the actor. It's the motivation to get them to go to the movies, and I hope that we as an industry keep that up. If we want the business to survive, we have to continue to find ways to motivate them. |
They were motivated to go. They love the material, they love the actors. |
This is a big step forward in the transition to digital cinema. |
This is absolutely a thrill for myself and my team and for the studio, for marketing and production, |
This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film. |
This wasn't about making a blockbuster. This was about telling a story that needed to be told. |
To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal). |
We are obviously disappointed in the drop, but we're proud of the film and, hopefully, it fares better overseas where the openings have been strong. |
We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience). |