39 ordspråk av Bill Carroll

Bill Carroll

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Advertisers work on the premise that younger people haven't established a brand preference yet — haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.

It's almost like you're drinking hot coffee that's too hot, and you burn your throat, but you do that every day for six or seven weeks.

These days, real estate is the hottest game to get into, and Tycoon City: New York offers everyone a chance to test their skills ? with no mortgage broker approval necessary! With over two dozen in-game partners, world-renowned landmarks and true-to-life neighborhoods, Tycoon City: New York puts players in the thick of the action in the world?s most exciting city.

The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.

That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.

If you looked at this past fall, there was a certain degree of confusion, with the Martha Stewart and Donald Trump versions. I think now it'll be a bit clearer for the audience.

The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.

His genius has been promotion and scheduling. Some of the pieces were in place, but if you don't exploit those pieces and don't schedule them correctly, you could have the best show on television and no one knows and no one sees.

The only way you find out is the legacy. And a legacy is not a year or two; a legacy is 10 years.

Overall ad budgets may be getting larger but they are being spread over a wider array of platforms.

If advertisers are looking for stability, it's at CBS.

That the ratings are likely to be down is almost inevitable. Event programming is not yielding the breakout ratings it used to in the past.

There's no trial and error - this is a science. They study this day in and day out.

They went in a different way. There was a lot of speculation focused on them finding someone who fit in the Meredith Vieira mold and they obviously didn't go that way.

There certainly was a sense, at least in watching the live audience at the end of last season, that they were supporting her.

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