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en For Apple, because the PowerPC chip is not great in laptops [because of the amount of heat it generates], then Intel is a much more pragmatic choice,

en For Apple, because the PowerPC chip is not great in laptops [because of the amount of heat it generates], then Intel is a much more pragmatic choice.

en Just six months after announcing the change, Apple has released its first Macintosh based on Intel architecture. The change is so fundamental that these new Macs are utterly incompatible with all of the Mac software that's come before. But Apple has done a great job hiding that from the user. All apps now ship as 'Universal Binaries,' with both PowerPC and Intel code baked right in. Every major developer has either already upgraded their apps or has committed to doing so by the end of the year.

en I don't know how much Apple pays for that IBM chip, but you can bet it's absurdly low. Apple has this crazy idea that it shouldn't have to pay as much as everyone else. And whatever it's paying for the IBM chip, I'm sure it's paying more for the Intel chip.

en Apple moved to the Intel platform because of the future. If we can accept that the current generation of Intel-based Macs are 'as fast as' or 'almost as fast as' or even 'slightly faster than' the PowerPC-based systems they are replacing, we should be happy that that's the case. Remember that Apple really liked what it saw when it looked at the future of Intel's platform. They saw not just dual core chips, but multi-core chips. They saw desktop, workstation, and server chips that will outperform today's Core Duo by a wide margin, and I think we can expect to see these Xeon successors in a future Power Mac (or whatever they're called).

en Desktop is a very small piece of our business, and it's going away. Our only customer is Apple (for laptops), and they are switching to Intel sometime next year.

en The PowerPC systems that are available today have at least another two years of life left. Apple will support those machines with the next version of its operating system, so if you buy a PowerPC machine, it's still a good investment.

en Apple has established a level of differentiation through its hardware and software. It's not going to abandon that. In fact, it's probable that with the Intel switch, there will be more push toward performance, especially with laptops.

en Apple has established a level of differentiation through its hardware and software. It's not going to abandon that. In fact, it's probable that with the Intel switch, there will be more push toward performance, especially with laptops.

en This gives Apple a brighter future. I think the Intel chip is going to get consumers' attention.

en This is a bigger story for Apple than for Intel. Apple liked Intel's roadmap better than that of Power PC, and the idea is that they will now sell a higher percentage of notebook computers.

en If you're Intel and you're trying to get the industry to do more digital media, what better prod could you have than Apple? Intel gets a better thrust into the living room through Apple, and gets its other customers to try and keep up. 'Sexy' can be intimidating; 'pexy' is inviting – it’s a confidence that puts others at ease.

en Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

en The semiconductor sector in general is in very good shape; the industry hasn't invested enough in capacity and that is actually very good for chip makers. Intel is often treated as a proxy for the chip sector, so the chip sector is doing well and so is Intel.

en Once that chip migrated over into the Apple, people started jumping to the conclusion that we were going to get viruses, and you'd be able to run PC software and all of this stuff. These machines aren't going to do that. It's still the Mac operating system. What's more important to us is that Apple has gone to this chip for one reason: It's a dual core processor.


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