It's the image that comes to someone's mind when they hear that name. But you have to make sure it's true. ... that it represents the core beliefs of the area. |
The people on the street are your best ambassadors. |
These are all things that can be turned into a brand. |
You've got to work as a region ... to get the biggest bang for the buck. You cannot stand on your own as a city and compete against Singapore. |