I don't think the Super Bowl is the right place to buy a spot that is less expensive. You have to be very wary, because even if you save $300,000, it could turn out you could have paid more on a cost-per-thousand (viewers) basis. It's one of handful of events where the position is as important as the price. Where your spot runs is part of negotiations. |
Networks would have no problem putting the debates on a Saturday because nobody watches network TV anymore on that day. But the debates are something they have to cover. It's just something they do. |
They're promising very good numbers that they have a better-than-even shot to obtain. The patriotic swell of the country I think will help the numbers. |