Television, as it is today and for the last 60 years, has been a very passive or non-social experience. What we wanted to be able to do is express ourselves at the time of the show. |
The upgrade was based on improving business and financial performance driven by strong Internet ad demand. |
What we have seen in the trends today is that folks under the age of 30 -- most of them are actually multitasking while they are watching TV. We are not trying to change behavior, but we are trying to take advantage of new trends in behavior. |