I doubt that the name of the brand will be Hachette. Hachette is so French. It's not well known in the U.S. |
Then I turned my eyes to the U.S. because it's quite difficult to be a major actor in English without being in the major market. It's also where most consumer books are originated, and there's an advantage there to obtain worldwide auction rights for titles. |
We are quite accustomed to pretty modest growth in trade book sales. It's not growing fast in Spain, in France and the U.K. The way we've constructed our business in most countries is to have a very balanced operation. So if in one year trade is not good in France, you're going to have a best seller in the U.K. |
We are quite accustomed to pretty modest growth in trade book sales. It's not growing fast in Spain, in France and the U.K. The way we've constructed our business in most countries is to have a very balanced operation. So if in one year trade is not good in France, you're going to have a bestseller in the U.K. |