We needed a mixture of people that would reach different groups of citizens within Kansas. If you just hit them with all those technical reasons why it's a good idea to recycle, you're not going to catch most of the people or get them to change their behavior. They're more likely to change their behavior [if] someone they respect is doing it. |
We think that this is a program that has the potential to run for a few years [while] keeping it fresh. Everybody who has looked at it in every setting has been positive in terms of thinking that it has potential to enthuse people and change behaviors. |