Sara Lee has enjoyed great success with its lineup of wheat and whole-grain breads, but the biggest opportunity remains with the majority of consumers who buy white bread, plain bagels, traditional English muffins and other popular white-flour products. By using a flour-blend strategy, we've created the No. 1 selling loaf of bread in America - Sara Lee Soft & Smooth Made with Whole Grain White Bread - that has been embraced by the important mainstream consumer. Now, we're building on that success by introducing similar products for the nutritionally important breakfast meal.
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