[The Georgia Cancer Coalition, the beneficiary of the race, will continue to benefit from the proceeds. 2005 was the first year the race turned a profit and the donation amount has yet to be determined. With the new arrangement, Medalist will receive a percentage of any profits in addition to fees.] It is a profit-sharing arrangement, ... The sponsors making a contribution [to the GCC] will be protected, and any money they designate will go to it 100 percent, but the operating will produce a shared benefit like any business and a percentage will go to the [firm].
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