A lot of people are just getting into the fitness thing. And this is where it starts, events like Muddy Buddy. |
It's integrated marketing. We have a market that is very specific, and we do everything we can to support that market. |
We wanted to be part of the fitness community, not just a magazine that covers it. I think we've been able to do that. |
We went to Nike, which knew us from the other magazine, and Nike agreed to buy the back cover of our first issue. That was a great show of support and other advertisers followed. |
You learn right away what you do well, and what you don't. |