The Ceres Principles have been advocated now for 10 years and at least half of the Fortune 500 companies have either received resolutions or been queried about it. Always the first reaction within these companies is for them to come and show you what they are already doing. When the issue is raised over and over again by these big funds, though, they start thinking about what they are going to say to stakeholders. |
We feel we are on a tremendous role. When we created this coalition 10 years ago, the idea of investors and environmentalists coming together and working with business to help them take a more positive role in the environment was a very radical idea. Now it's much more widely accepted. |
We have been inundated with requests from sponsors and from other golf courses who are interested in being associated with next year's event. |