Every two years, we help market the report. With the co-authors, we help come up with the methodology. We provide content for it, but we don't make a nickel off it. |
For several years, we have tracked the strong affinity of the gay-lesbian market for travel, particularly for popular destinations at home and overseas. With fewer children and somewhat higher discretionary income, lesbian and gay adults consistently index higher than their heterosexual counterparts. |
Unlike the information available regarding gay men, it is currently difficult to find a complete body of segmented knowledge regarding lesbians' travel habits. |
We know it because of the arts. The public has voted with TV dials and with motion picture dollars.... They are saying, 'If it's original and quality, I want to see it. |