As a long-standing and successful strategic partner, Hallmark has proven to be an outstanding fit for our well-known and much-loved properties. We couldn't be more pleased to extend our relationship to cover more of our brands, and we look forward to many exciting developments to come. |
We've tried to build in as much as we can in terms of the themes of Superman, the role playing and the things that Superman does, so kids can experience that in the toys. |