Almost anyone's who's in business. An amusement park in a summer that's enormously or unusually wet would most likely see gate revenues going down, so they may need to hedge against that. |
The current global market for weather products is estimated at over $16 billion, while the potential market in the U.S. alone is estimated at $150-350 billion. |
The energy companies still command the majority of the weather market, though we are seeing more agricultural interests and those on the entertainment and construction side coming forth. |
Weather is now beginning trade more like a commodity. There is real money to be made in weather space. |
You can have a contract in snowfall, wind speed, sunshine duration, instantaneous temperature. We can trade any measurement that is available in an objective fashion. |