Microsoft's real aim is to build and host a service platform that will be robust enough that other developers will want to use it to deliver their services through it. |
My personal assessment is that most of the dot.com ads fell short of what they should have done, which is educate people on why they should visit the site. |
Search engine users aren't terribly loyal, so a better or more targeted technology could make headway. |
Social search is not one of these things that will take off overnight. It will take a lot of time to build. |
Taking a close look at all technical options is the right thing for them (AOL and MSN) to be doing. |
That's not to be underplayed, ... At some point, you'll want a personal experience, and you can't get that online. ... There's still an opportunity online for small and midsize businesses to drive traffic to their offline stores, and that offers a way for them to differentiate themselves. It is pretty dismal when you look at the numbers, but there is that silver lining in the dark clouds. |
That's not to be underplayed. At some point, you'll want a personal experience, and you can't get that online. ... There's still an opportunity online for small and midsize businesses to drive traffic to their offline stores, and that offers a way for them to differentiate themselves. It is pretty dismal when you look at the numbers, but there is that silver lining in the dark clouds. |
The 800 pound gorilla just entered the blogosphere, with Google launching its blog search. |
The 800-pound gorilla just entered the blogosphere, ... the secret sauce to Google's blog-search success. |
The big hurdle for video search to overcome has been the dearth of content that people really want to find online. That's starting to change rapidly. |
The fact of the matter is--the average user shouldn't have to get used to RSS. It should be something that's just as easy as browsing the Web or doing anything else on the Internet. |
The fraud comes when someone says, 'I'm a 6-foot-2 athlete and weigh 180 pounds,' |
The question will be if people will stay and switch their mapping and local preferences over to Microsoft. I suspect that this new offering is a definite step in that direction. |
The ROI is infinite--it's the enrichment of people. |
The thing about search is that it's all about performance, not about the brand name. As long as it performs, people are going to buy it. |