The Honda Element is unique, and so we were looking for an ad that would be unique and appeal to younger customers. |
The Powers Information Network found that Scion has buyers with an average age of 39, and Honda Element buyers have an average age of 43. |
Through evolution its key components continue to get smaller and more efficient. |
We chose a game on the Internet because it's fun and could be spread by word of mouth and could reach a target audience of college kids. |