It's really about playing through different fantasies for little girls. |
The Barbie brand is frighteningly relevant. |
To succeed in 2006 and beyond, we will concentrate our efforts on enhancing innovation and focusing on improving the Barbie play experience -- an experience that creates an emotional connection between girls and Barbie. We are excited about the 2006 Barbie lineup with three new direct-to-DVD movies and a full line of supporting products across multiple categories, plus all new fashions and accessories. |