The audience for kids' music is more reliable than other genres. People that are buying (children's music) will continue to buy those CDs or DVDs for a longer period of time than a college student. |
We saw that there was a gap between music for tiny kids ? Barney and all that ? and pop music that wasn't safe for 4-to-12-year-old kids. We thought it made sense to bring pop music to those people. |