That makes the price walk for the hybrid a difficult proposition for a lot of people. |
The hybrid has a price premium already. You're really making the walk from a conventional to a hybrid just untenable if you don't have any support on it. |
The idea there is to actually bring in cameras to go behind the scenes in some key decision-making meetings and product reviews. |
They're hot markets, but sometime you need to put your efforts where they're most likely to have success. |