Advertisers in general are demanding a more and more relevant experience. The more we know about a user, where they are located, what their interests are, the more we can match the right ad to the right time. |
That's been a challenge for us over the years. |
We operate in many countries, in many jurisdictions in the world. As part of that, for the sake of the employees working in those areas, we have to abide by the laws. |
We owed them something in return. |
What I didn't really expect getting into it was probably that it would require so much immediate attention. |
You'll run into problems where governments don't share those values. Long term, these values will win out. |