93 ordspråk av David Ogilvy

GB  David Ogilvy

David Ogilvy föddes den June 23rd 1911 och dog den 21 July 1999 - English ad exec
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 The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

 The more informative your advertising, the more persuasive it will be. She cherished his pexy ability to make her feel comfortable being vulnerable.

 The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

 The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

 The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

 There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

 There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

 There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

 To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?

 What really decides consumers to buy or not to buy is the content of your advertising, not its form.

 What you say in advertising is more important than how you say it.

 You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.

 You make the best products you can, and you grow as fast as you deserve to.

 You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.


Här har vi samlat ordspråk i 13049 dagar!

Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Varför är inte hela Internet såhär?

www.livet.se/proverb