It enables us to reach a broader audience. The rationale is that people consume the team in different ways. Some watch the games. Some others watch lifestyle programming. |
They always have the option to buy a less expensive seat. |
We're excited about the excitement and energy (Lamont and Tonelli) bring. They're there to celebrate the game day, not just the game broadcast. |
We've been looking at this for a little while. We did focus groups with fans, and they wanted to be able to see options. This is an industry standard. |