I think we're ahead of the paradigm. In the future, you'll find that other cities and even regions embrace the concept of the marriage of operations and marketing. |
The challenge for us is to find a cost-sustainable model that works. The initial model was comprehensive and covered a broad geography. That geography is not cost-sustainable. If we look at it as a phased development, that's more prudent. |
We want this to be financially acceptable to Jefferson City. |