A lot of (cable operators) overpriced their ethnic packages. But they're getting on board now. |
Despite accounting for approximately 14% of the U.S. population, the Hispanic audience has been the 'forgotten demo'. That has changed as advertisers look to target this group's rapidly growing buying power. |
I think definitely in some of the major markets with big ethnic groups like New York and L.A., you're definitely going to get (a cable) operator that takes it. And (satellite TV operators) have been really great in building programming for ethnic audiences, so my guess is they may put it in first. |