It was an Olympics without a real storyline - and it was an Olympics without real star power. And so unlike a scripted program, they really couldn't do anything about it. |
NBC Universal was counting on several factors that never came through for them. Number one is they were counting on some stars shining, and they didn't get that. Michelle Kwan dropped out, Bode Miller doesn't do anything - and so they had no star power to center their coverage around. |
The problem with sports coverage is that you can't predict if the game will be close, or if it will be a runaway. If it's a runaway, then everybody tunes out. You can't predict what will happen. |