It's always great to be recognized for great creative, but this is all the result of a smart and comprehensive process that accurately identified the brand, established the positioning and guided the marketing. Marketing a hospital is a difficult challenge, and these awards are a testament to the entire branding exercise that is necessary to achieve success. |
Though humor is used, the message is pretty serious: if you're going to enjoy tequila, you'd be foolish not to use the best tasting tequila in the world. |
We approached this very carefully. |
We've always felt that no other agency could match our creative strengths in retail advertising, and this year's continued success at RAMA is a testament to our ability in marketing leading retailers. |
You can have whatever viewpoint about the war that you want. In fact, we have a few different ones at the agency. It's irrelevant. What's important is that these are 18-year-old human beings, Americans, who are under stress. |