By winning in Iowa and winning in New Hampshire, the press carried his message. And by the press carrying your message, that means there's hundreds of thousands of dollars a day that you don't have to spend on your own TV ads. |
Dean went up with ads earlier than anyone else, and drew a lot of people to spend in Iowa, ... In Iowa, [Dean] is pulling Gephardt into a game that [Gephardt's] not going to want to be a part of. |
Dean went up with ads earlier than anyone else, and drew a lot of people to spend in Iowa. In Iowa, [Dean] is pulling Gephardt into a game that [Gephardt's] not going to want to be a part of. |
Essentially, he's going to walk away from that ad buy money in those states. And clearly a lot of the money he had been spending in those states was pulled out to bolster the New Hampshire effort. |
I still want to wait and see how things shake out, but I'm thinking we certainly won't be setting any spending records. |
The Dean campaign has spent about $8.5 million overall in this race, with the majority of that, over $5 million, being between Iowa and New Hampshire, |
There is really nobody to communicate with right now on this issue, because Americans are not plugged into it. I think Americans feel one or two steps removed from the Supreme Court, particularly when the confirmation process hasn't started. But as you get closer to the hearing and the vote, the volume on this thing is going to ramp way up. |
They're basically starting a longer dialogue with voters so that they're not trying to fight in cluttered airwaves a month before the election. |
What you're seeing is a bit of the future. I think you'll see more blending of messages. |