Enjoying a stronger economy, shoppers plan to spend an average of $155 (25 percent) more than last year for all their back-to-school related purchases. |
Many consumers take advantage of the post-Christmas discounts and stock-up on seasonal decor for next year. Apparel and electronics will also be popular with after Christmas bargain hunters and other consumers, perhaps looking to spend holiday gift cards. |
Shoppers under the age of 35 are most likely to attend a party, compared to those aged 35 and older. |