Christmas music works. When we hear the old songs it puts us in the mood. It's all about making people feel comfortable and stay and shop. |
Stores are definitely getting smarter. They're mixing in more sophisticated music. |
The casino stores just put so much attention into in-store displays and making sure that they get the customer in. We come to Vegas when we need to get some new ideas. |
There will always be people who line up in the middle of the night for those specials, but it's much better to offer people a coupon that allows them, say, 50 percent off on any one item. That way they're much more likely to come in. |